5 Top Reasons SMS Marketing is Still Relevant

SMS marketing dates back to about to two decades and it is still relevant. There is barely any industry that hasn’t used SMS marketing to market its products and/or services. Whether it is upcoming events, deals, discount offers, or simply notifying your customers about the new product range on the block; SMS marketing needs to be an integral part of your marketing arsenal.

If you’re are wondering whether or not SMS marketing is for your business, this post is for you. Let’s take a quick look at some of the key benefits of bulk SMS marketing and how you can use it to your advantage. 

1. Bulk SMS Marketing is Easy to Use

It goes without saying that you need a bulk SMS gateway for bulk SMS marketing. It is all quite easy though. All you need to do is approach a company providing an SMPP SMS gateway. There are plenty of options for you and the whole process is result-oriented. Make sure to choose the right bulk SMS gateway to get full value for your money. 

2. SMS Drives Prompt Action

The world has rapidly moved towards messaging apps in recent years; however, SMS marketing never lost its relevance. In fact, it is known for driving prompt action. Unlike marketing emails that would either land up in the spam folder or keep sitting unread in the inbox for weeks; text messages are opened within 3 seconds on average. This pretty much drives that prompt action your business strategy needs. 

By taking a look at the analytics, you can find out how a particular SMS marketing campaign is performing and make adjustments to your marketing strategy based on the findings. From delivery rate to click rate, you will have every small detail at your disposal to make well-informed marketing decisions. 

3. SMS Marketing is Inexpensive

SMS marketing is preferred over other marketing methods as it doesn’t burn your pockets. It needs a very small investment and given the kind of return it offers on investment, it is popular across all industries. 

You will find tons of attractive monthly plans to choose from and you can pick the one that best suits your needs. 

4. Adaptability Across Various Sectors

SMS gateway providers say that SMS marketing is effective for almost every sector. Whether it is a B2B or B2C business, SMS marketing has a lot to offer to every type of business. 

5. Generate Potential Leads

SMPP gateway providers state that lead generation may appear like a herculean task, but it is not if you use SMS marketing the right way. When used the right way, it is legal as well which is why businesses are fond of it.

Hope you found the post informative. For more information related to SMS gateway providers, feel free to connect with us.